A2 Media Studies

Pinnacle Realtors by Oliver Wain

What is cohesive marketing? Cohesive marketing is a strategy employed by producers and publishers in order to ensure that all platforms that promote their product are cohesive; they all have the same brand identity . This is communicated through any number of means: A Particular Font:  Some franchises have used a particular font or typography style to the point that their entire brand is carried by it. Take the font used for the Harry Potter series, for example. The jagged edges and narrow, bold letters have become a universally recognised symbol of not only the film series, but the story world itself.  Here, you can see how the typography of the Harry Potter series links them across multiple different mediums, from a film poster, to a review page cover and even a video game.  When applying this to our own, I think we should find our own unique typography and make sure we stay consistent with our decisions. If we do so, I think we'll be able to fi...

  Empire Magazines are a very good and reliable source of honest reviews on all things film. It is a British film magazine published monthly by Bauer Media Group. From the first issue in July 1989, the magazine was edited by Barry McIlheney and published by Emap. Bauer purchased Emap Consumer Media in early 2008. It is the biggest selling film magazine in the United Kingdom and is also published in the United States, Australia, Turkey, Russia, Italy and Portugal. Empire organises the annual Empire Awards which were sponsored by Sony Ericsson, and from 2009 sponsored by Jameson. Empire publish reviews on films, games, television shows and some other things. The main aspect that appeals to me is their honesty and ability to be able to relate to their reviews. As of their most recent edition, there have been over 150,000 hard copies and digital copies distributed. Empire's work is very closely related to one of our ancillary products. Empire have analysed al...