Evaluation Question 2
Evaluation Question Two: How effective is the combination of your main product and ancillary tasks? Creating linking iconography, similar visual styles, and, overall, a recognisable brand identity, was a crucial goal for us while working during the planning and production stages. However, there were a few initial design goals we had approaching it: Let the identity naturally develop This was a key area for us. Making the foundation of what we wanted in terms of visual links was important, but I felt as though forcing the issue at the beginning of the production would restrict us in a few ways. This is why, initially, we decided to forego mapping out in extensive detail our projected brand identity, including the colours, themes, and layouts we wanted to use. This was because, at this point, we hadn't even fully formed the narrative for our short film. This aspect of our production would definitely determine the look and links of our ancillary tasks, and without it in p...
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